{"id":4653624,"date":"2025-11-15T15:12:59","date_gmt":"2025-11-15T18:12:59","guid":{"rendered":"https:\/\/midianinja.org\/opiniao\/o-sujeito-neoliberal-diante-da-extincao-sabemos-mas-preferimos-rolar-o-feed\/"},"modified":"2025-11-18T19:49:35","modified_gmt":"2025-11-18T22:49:35","slug":"o-sujeito-neoliberal-diante-da-extincao-sabemos-mas-preferimos-rolar-o-feed","status":"publish","type":"opiniao","link":"https:\/\/midianinja.org\/es\/opiniao\/o-sujeito-neoliberal-diante-da-extincao-sabemos-mas-preferimos-rolar-o-feed\/","title":{"rendered":"Sabemos lo que pasa y todav\u00eda nos perdemos en el feed: el sujeto neoliberal frente a la extinci\u00f3n"},"content":{"rendered":"\n<p><em>por Chris Zelglia<\/em><\/p>\n\n\n\n<p>El colapso est\u00e1 se\u00f1alado en el tiempo que vivimos. El planeta quema, pero a cada momento el algoritmo presenta una nueva distracci\u00f3n \u2014una nueva opci\u00f3n para quedarnos anestesiados\u2014 mientras los dedos se mueven.<\/p>\n\n\n\n<p>Entrenado para competir y destacarse, el individuo neoliberal aprendi\u00f3 a procesar el apocalipsis como contenido: un espect\u00e1culo que necesita opini\u00f3n en lugar de toma de acci\u00f3n. La consciencia del fin ya no causa urgencia; provoca tedio digital.<\/p>\n\n\n\n<p>Sabemos mucho, sentimos poco.<\/p>\n\n\n\n<p>La indiferencia se desarrolla en un vac\u00edo emocional entre el sentir y el saber. El colapso ambiental no se niega; se consume, like tras like, hasta reconvertirse en entretenimiento.<\/p>\n\n\n\n<p>De la cultura que mercantiliza todo, principalmente las cat\u00e1strofes, surge el sujeto neoliberal.&nbsp;<\/p>\n\n\n\n<p>La angustia, el miedo y el sentimiento de impotencia son combustibles manipulados para estimular y activar el algoritmo. El dolor se transforma en contenido; el colapso se vuelve una est\u00e9tica.<\/p>\n\n\n\n<p>El planeta deja de ser una realidad y se convierte en publicidad motivacional.<\/p>\n\n\n\n<p>Cuanto m\u00e1s sabemos, menos movilizaci\u00f3n hay. La informaci\u00f3n se transforma en anestesia: una inundaci\u00f3n de datos e im\u00e1genes sobre la crisis ecol\u00f3gica que genera una sobredosis sensorial.<\/p>\n\n\n\n<p>En este escenario no hay espacio para el sentimiento, solo para deslizar el feed. El conocimiento se convierte en una acci\u00f3n colectiva para huir de la extinci\u00f3n: hacer scroll.<\/p>\n\n\n\n<p>La crisis ambiental se observa desde una perspectiva individual. El capitalismo emocional del neoliberalismo ense\u00f1a al individuo que cada uno es responsable de s\u00ed mismo.<\/p>\n\n\n\n<p>De esta manera, el problema global se reduce a un dilema moral; la lucha pol\u00edtica se diluye en procesos de autoperfeccionamiento: \u201crecicla m\u00e1s\u201d; \u201cs\u00e9 consciente\u201d; \u201ccompra menos\u201d.&nbsp;<\/p>\n\n\n\n<p>Mientras tanto, la estructura que caus\u00f3 el da\u00f1o se refuerza.<\/p>\n\n\n\n<p>Para romper ese ciclo, juntos, es necesario aprender a volver a sentir.<\/p>\n\n\n\n<p>Abandonar la l\u00f3gica del desempe\u00f1o y abrir espacio para el cari\u00f1o, el duelo y el cuidado.<\/p>\n\n\n\n<p>La crisis clim\u00e1tica no encontrar\u00e1 soluci\u00f3n con filtros o hashtags verdes. Solo con la reconstrucci\u00f3n de lo comunitario, de lo sensible, de lo pol\u00edtico y del colectivo.<\/p>\n\n\n\n<p>Alejarse del feed, aunque por algunos instantes, quiz\u00e1s sea un primer acto de resistencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El apocalipsis se convirti\u00f3 en doom scroll: conocemos el colapso y lo convertimos en contenido<\/p>\n","protected":false},"author":11321,"featured_media":4653186,"menu_order":0,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1285,1172],"tags":[],"marcador_afluente":[12280,15594],"marcador_especial":[18777],"coauthors":[21090],"class_list":["post-4653624","opiniao","type-opiniao","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","category-meio-ambiente","marcador_afluente-casa-ninja-amazonia","marcador_afluente-climax-now","marcador_especial-cop30"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v26.1.1) - 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