{"id":4653623,"date":"2025-11-15T15:12:59","date_gmt":"2025-11-15T18:12:59","guid":{"rendered":"https:\/\/midianinja.org\/opiniao\/o-sujeito-neoliberal-diante-da-extincao-sabemos-mas-preferimos-rolar-o-feed\/"},"modified":"2025-11-18T19:44:36","modified_gmt":"2025-11-18T22:44:36","slug":"o-sujeito-neoliberal-diante-da-extincao-sabemos-mas-preferimos-rolar-o-feed","status":"publish","type":"opiniao","link":"https:\/\/midianinja.org\/en\/opiniao\/o-sujeito-neoliberal-diante-da-extincao-sabemos-mas-preferimos-rolar-o-feed\/","title":{"rendered":"The neoliberal subject in the face of extinction: we know, but we\u2019d rather keep scrolling"},"content":{"rendered":"\n

by Chris Zelglia<\/em><\/p>\n\n\n\n

We live in a time in which collapse is signaled.<\/p>\n\n\n\n

The planet burns, but the finger moves. With each motion, the algorithm offers a new form of distraction, a new way to anesthetize us.<\/p>\n\n\n\n

The neoliberal individual, trained to compete and to stand out, has learned to process the apocalypse as content \u2014 as just another spectacle that demands an opinion instead of action.<\/p>\n\n\n\n

The awareness of the end does not produce urgency, but digital boredom.<\/p>\n\n\n\n

We know a lot, but we feel very little.<\/p>\n\n\n\n

And between knowing and feeling, there is an emotional void where indifference grows.<\/p>\n\n\n\n

Environmental collapse is not denied \u2014 it is consumed, like after like, until it becomes entertainment.<\/p>\n\n\n\n

The neoliberal subject is the result of a culture that commodifies everything, even catastrophes. Anxiety, fear, and the feeling of powerlessness are manipulated as fuel for engagement. Pain becomes content; collapse becomes an aesthetic. The planet stops being a reality and becomes a backdrop for motivational campaigns.<\/p>\n\n\n\n

In this landscape, information becomes anesthesia. The more we know, the less we mobilize. The flood of data and images about the ecological crisis creates sensory saturation: there is no room for feeling, only for scrolling. Knowledge becomes a form of escape \u2014 a collective act of \u201cscrolling the feed\u201d in the face of extinction.<\/p>\n\n\n\n

The emotional economy of neoliberalism teaches that each individual is responsible only for themselves. Thus, even the environmental crisis is seen individually: \u201crecycle more,\u201d \u201cbuy less,\u201d \u201cbe conscious.\u201d The global problem is reduced to a moral dilemma. And political engagement dissolves into self-improvement, reinforcing the very structure that brought us here.<\/p>\n\n\n\n

To break this cycle, we must relearn how to feel together.<\/p>\n\n\n\n

We must disrupt the logic of performance and make room for affection, grief, and care.<\/p>\n\n\n\n

The climate crisis will not be solved with green filters or hashtags, but through the reconstruction of the common, the sensitive, the political, and the collective.<\/p>\n\n\n\n

Disconnecting from the feed, even for a moment, may be the first act of resistance.<\/p>\n","protected":false},"excerpt":{"rendered":"

We know about the collapse, but we turn it into content. The apocalypse has become an endless scroll<\/p>\n","protected":false},"author":11321,"featured_media":4653185,"menu_order":0,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1285,1172],"tags":[],"marcador_afluente":[14775,21110],"marcador_especial":[21084],"coauthors":[21090],"class_list":["post-4653623","opiniao","type-opiniao","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","category-meio-ambiente","marcador_afluente-casa-ninja-amazonia-en","marcador_afluente-climax-now","marcador_especial-cop30"],"yoast_head":"\nThe neoliberal subject in the face of extinction: we know, but we\u2019d rather keep scrolling - M\u00eddia NINJA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/midianinja.org\/en\/opiniao\/o-sujeito-neoliberal-diante-da-extincao-sabemos-mas-preferimos-rolar-o-feed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The neoliberal subject in the face of extinction: we know, but we\u2019d rather keep scrolling\" \/>\n<meta property=\"og:description\" content=\"We know about the collapse, but we turn it into content. 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